Abhishek Rungta

In a crowded services market, it becomes a challenge to identify the service that you should pitch to a client to maximize your chance of winning. 

I follow a method which I call “The Golden Triangle” which is the common overlap between:

1) Demand/hype, 

2) High LTV/Value and 

3) Right to Win/Expertise

I always believe in playing on strengths rather than fix the weakness, and hence I suggest pitching products which meets the above criteria. 

However, it may be a little difficult to sell High LTV deals and there you can use a “foot in the door” technique.

“Sales without customer success in mind as the end goal, is a rip-off.”

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