Everyone want growth – but the key is – how can you achieve growth with less waste of resources (i.e. time, money)!
For growing business, It might seem like a great idea to change multiple things at once – expand into new markets, launch new products, and hire more people! 🚀 But here’s the catch: doing too many things at the same time can actually hurt you. 🛑 Let’s say you’re a company selling televisions in India. […]
Sales Struggles? Fix Your Marketing First!
Ever wondered why your sales team is struggling despite their best efforts? The root cause of most sales problem is poor marketing. Here is why: 1. Not understanding customer needs: If marketing doesn’t take the time to really understand what customers want and what their biggest challenges are, everything else falls apart. When you don’t […]
The Secret Sauce to Growth: Hiring Right Sales Talent
When it comes to driving growth, hiring exceptional sales and growth talent is non-negotiable. We all know the usual skills that we should look at. Yet, there are a few critical skills that one often overlooks during the hiring process. These can be the difference between a rainmaker and an average hire. 1) Positive Energy: […]
The Science of Sales Performance Management: Sales – Effort vs. Booking vs. Cashflow
If you are selling to an enterprise, managing sales performance needs you to understand two important concepts: – Leading and lagging indicators – Sales cycle and cash cycle It is very common that leaders create an aggressive sales plan with their team, only to realise towards the end of the financial year that they have […]
Driving Growth – One Dimension at a time
Growth gets everyone excited. But it needs investment of cash, time, and effort. The extent of these investments depend upon the number of variables involved (and the possible values of these variables) in the growth strategy. Lesser variables mean higher probability of success, and hence low-cost growth, as it becomes easy to identify the point […]