Abhishek Rungta

Sales Struggles? Fix Your Marketing First!

Ever wondered why your sales team is struggling despite their best efforts?  The root cause of most sales problem is poor marketing. Here is why: 1. Not understanding customer needs: If marketing doesn’t take the time to really understand what customers want and what their biggest challenges are, everything else falls apart. When you don’t […]

Driving Growth – One Dimension at a time

Growth gets everyone excited. But it needs investment of cash, time, and effort. The extent of these investments depend upon the number of variables involved (and the possible values of these variables) in the growth strategy. Lesser variables mean higher probability of success, and hence low-cost growth, as it becomes easy to identify the point […]