đź”…How to build Go To Market (GTM) Strategy – Part1đź”…
Product Managers build great features & products but usually miss giving attention to GTM assuming great feature will work automatically. So sharing some thoughts based on my experience of what worked ❌ What GTM Strategy is NOT ? 🔸 identifying customer pain-points, figuring out target market/segment, competitive analysis or building Product Strategy – This should […]
Timeless Wisdom in a Fast-Changing World
In a world where change is constant and chaos often feels like the norm, it’s tempting to chase every shiny new trend. But I’ve found that when the noise gets overwhelming, the best thing to do is to pause, take a step back, and revisit fundamental knowledge sources—the kind that have stood the test of […]
Everyone want growth – but the key is – how can you achieve growth with less waste of resources (i.e. time, money)!
For growing business, It might seem like a great idea to change multiple things at once – expand into new markets, launch new products, and hire more people! 🚀 But here’s the catch: doing too many things at the same time can actually hurt you. 🛑 Let’s say you’re a company selling televisions in India. […]
Sales Struggles? Fix Your Marketing First!
Ever wondered why your sales team is struggling despite their best efforts? The root cause of most sales problem is poor marketing. Here is why: 1. Not understanding customer needs: If marketing doesn’t take the time to really understand what customers want and what their biggest challenges are, everything else falls apart. When you don’t […]
Why is it important for digital marketing agencies to have deep tech capabilities going forward?
There are lots of areas where digital (or any) marketing agencies can leverage technology to complement their offering. 1) Create unique marketing automation journeys on top of existing open-source products, and have full creative control of the user experience/user journey. 2) Integrating Growth / MarTech Tools (like CRM, A/B Testing, Helpdesk, etc.) properly to ensure that the campaign benefits are […]
How to improve marketing?
This is an impromptu blog post in response to a question asked by Abhinaba Dey on a Facebook forum. Though the question was addressed for start-ups, but I feel this can be extended universally. Will love to know your thoughts on this: Question: How to improve marketing for start-ups? Do while (endless) { Learn; Experiment; Observe results; […]