Forget the clichƩs of pushy pitches and endless follow-ups.
Real sales isnāt about “getting to yes.” Itās about being the why behind a customerās success. š
Hereās the truth:
Great salespeople donāt sell. They serve.
Theyāre the ones who:
+ Pay it forward by sharing knowledge.
+ Solve problems that matter.
+ Are always available to help when it counts.
+ Are resourceful enough to find solutions, even when the answers arenāt obvious.
And guess what? Customers remember that. They stay loyal, not because of a discount or a deal, but because they feel seen, heard, and helped. š”
The idea is simple:
š¤ Build trust.
š¬ Nurture relationships.
š Let it all compoundāword of mouth flows, opportunities grow, and the impact deepens.
Unfortunately, most MBA grads Iāve met shy away from sales. Why? Because they think itās beneath them. š And letās be honest, most business schools donāt helpāthey focus on teaching marketing š while avoiding sales and sales management in their curriculum.
So ask yourself:
ā Am I adding value or just adding noise?
ā Am I building trust or just building pipelines?
Because sales isnāt a transaction.
Itās a promise to be better than what they hoped for, and help them be better than what they are today. š
The best salespeople? Theyāre not just selling a product. Theyāre selling confidence, solutions, and a little less stress in someoneās day. š¼
Be that person. The one they can count upon? How? Here are some ideas:
– learn in-depth about the business and role of your ideal customer profile
– learn about their challenges
– become an able sounding board for them
– be a troubleshooter for them
– be resourceful, help them make connections that matters
– be a great listener and a problem solver
– go beyond your product to build a great relationship
I always considered myself as a marketer, and not a sales expert. However, I ended up selling ‘ok’ just by embracing some of the above ways.
Hence, I surely know these works. Happy helping.
Heart @ Marketing | Mind @ Technology | Soul @ Entrepreneurship
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