Abhishek Rungta

Key to success in aggregator model:

  1. low cost of customer acquisition
  2. creating real value, and hence having profitable transactions

I have no more tolerance for the word 'tolerance'. Let's use 'sensitive' instead. Two sides of the same coin.

Sales without customer success in mind as the end goal, is a rip-off.
Do not leave the gold coins on the ground, in quest of the pot of gold at the end of the rainbow. Those who survive, can only win. #startup
You do not sell. People buy. Learn about buyer, buying behavior and motivation to be bought. #marketing #sales

There is a lot of talk of smart work vs hard work.

Fact #1: you need both to succeed crazily.

Fact #2: to do smart work you need to be extremely strategic and smart in making choices.

So, it’s easier said than done.

In business, The only certainty is expense. The only uncertainty is income. Manage accordingly.
  1. Start with Why: by Simon Sinek
  2. The Hard Thing About Hard Things: by Ben Horowitz
  3. Zero to One: by Peter Thiel
  4. The Lean Startup: by Eric Ries
  5. Delivering Happiness: by Tony Hsieh

What is yours?

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