If you have a competition, do not follow them, or copy them. Do the opposite. Take a stand. Create a story that will attract those who are not attracted to your competition. I too can barely survive in the hyper-competitive world. It’s a battle of attention – be different.
Marketing is about identifying the problem; and creating the product, proposition, perception and demand for the product using various tools and techniques.
(A student asked me my definition of marketing. This is what I came up with.)
For perpetual progress, one has to be perpetually uncomfortable – so much that they should love and feel comfortable being uncomfortable.
But in reality, as career progresses, people look for comfort and stability. And expect growth.
Metrics and business results templates should be decided and finalised at the start of the project, do that there is no deviation and BS at the end. You may fail, and it is okay to accept. Efforts should definitely be praised. But should not live in a bubble.
Nobody cares about you, your products or services. It’s about your users, their pain points and their well-being.
If through content, we can create a meaningful impact in their lives, we will have evangelists on our side and not just customers.
Go hug your end user. If you genuinely care for them, they will come back, bringing millions with them to support your cause and brand, and endorse your products.
It’s funny that people who do not know how to manage their own finance and business, comment and criticize macro economic issues as if they are masters in the subject.
It’s complex and many times even the best economist cannot be 100% sure.
But, we see more experts than learners.
When you build something for financial gain (money) or showing off to the world (praise recognition), you become fearful of failure, hence enter into a loop of indecision.
The indecision actually fails you (in fact does not let you even try!)
Build for your own pleasure.
Your biggest assets are your knowledge, skills, capability, experiences, mindset, and reputation.
Your biggest liabilities are your materialistic possessions.
Where are you investing today?
People are linking economy and employment. They will be proven horribly wrong.
Every economic recovery in the last 25 years has been ‘jobless growth’, and it will continue to be so.
Instead people need to focus on self enablement, up-skilling, creating niches and opportunities.
There are so many people who argue on a model – Either you are right, or I am right.
Unfortunately they do not learn anything from a debate.
Debate to learn, not to win.
I love reading books. Some of my learnings on choosing, reading, and benefiting from books.
- Quality is more important than the number of books you read
- It’s important to read, understand, think, and create your own thoughts; then reading fast and finishing
- Go for deep learning. Read multiple books on the same or related topic to develop deeper insights into that subject. You may read repetitive content, but it helps you remember and recall critical points
- Re-read great books
- Debate on the topic, explain the topic to someone, make notes in a notebook – these will raise questions and when you seek answers, your learning will be better
- Do not mind reading a variety of genres of books. It will help you develop lateral thinking and give a break from the monotony of reading the same subject
- It’s okay to read fiction while you lie down, but non-fiction is the best read on a study table or a place where you can work without disturbances, make notes, think
- It’s okay to make notes on the book! It’s of no use if you cannot refer back and quickly grab the idea
- It’s okay to not complete a book if the book could not hold your attention or deliver value
- Gift books!
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