Why is it important for digital marketing agencies to have deep tech capabilities going forward?
There are lots of areas where digital (or any) marketing agencies can leverage technology to complement their offering. 1) Create unique marketing automation journeys on top of existing open-source products, and have full creative control of the user experience/user journey. 2) Integrating Growth / MarTech Tools (like CRM, A/B Testing, Helpdesk, etc.) properly to ensure that the campaign benefits are […]
How to get your first job?
You have to get your first job. At times, this is the most difficult task-at-hand. IMO, the reason for this is the lack of basic marketing principals applied to yourself – segmentation, positioning and differentiation! So what can you do about it? 1) Avoid copy-paste / or template based resumes You are unique. Prepare a […]
Technology Trends for 2012
I was thinking of writing this post for quite some time. But, @twitter has made me lazy. However, I have finally taken out time to summarize some technology trends that I see emerging and strengthening in 2012. Mainstream adoption of mobile web – It seems mobile web is finally here. The tablets has fueled the […]
Software 2.0 – Transformation of Software Services
Recently, I got an opportunity to speak at an event organized by Computer Society of India, Delhi Chapter. The theme of the event was “Software 2.0” and I made a small presentation on “Software 2.0 – Transformation of Software Services”. The purpose was to highlight how software services industry would change with the advent of […]
Seeders – Angel fund and incubation for the tech startups!
I had precisely three envelope entrepreneurial ambitions! I call them envelope as each of them encompass several small ambitious projects. All three are aimed to change the world in my small way and make it a better place: To build a successful Internet technology company which can enable millions of businesses To bring mass scale […]
Talking @ Internet World on Three Dimensions of Internet Strategy
Friends, I will be speaking @ Internet World in the Web2.0 theatre on 28th April 2009 from 16:40 hrs on “Three Dimensions of Internet Strategy” The talk will revolve around an approach that let businesses put together a comprehensive Internet strategy order to optimize their revenues and profitability by connecting – communicating and collaborating more […]
Braving the downturn – More recession strategies
I recently shared few ideas with fellow IT companies about braving the downturn in a NASSCOM event. The takeaway from the presentation was – Stick to fundamentals. Business is simple. If we complicate it for the sake of some buzzwords, we will see more such tough days! Here is the presentation for you: Earlier in […]
What’s next? Social Media Fraud!
Over years, we have been subject to several frauds. It can be a political fraud when someone do horse-trading of members of legislative assembly / parliament to reach the coveted majority mark in the parliament. Or cast their influence to get a contract awarded to his favorite business house. Then we have been subjected to […]
Technology is as good as its implementation
There are so many people working to get a new technology out to masses – a new invention to make things better. However, in my experience I firmly believe that: Technology is as good as its implementation. Many a time, little imagination is put into implementation of the technology which is existing. If the existing […]
Joomla templates overtakes traditional web templates in competition!
I was checking template trends on Google Trends and my intuition was positively reinforced. Joomla templates have officially overtaken traditional web template in search volume. The graph below is self explanatory. (click above to see live results) It is interesting to note that Joomla templates have gained a lot of popularity in eastern European countries […]