Call centre executives can drive more sales:
1. Develop product knowledge: It’s important for call centre executives to have in-depth knowledge of the products or services they are selling. This will enable them to answer customer queries effectively and provide the necessary information to make a sale. 2. Active listening: Call centre executives should listen actively to customer needs and concerns. This […]
After working with over 60 startups on their positioning/messaging across countless industries, we have discovered some key insights:
1️⃣ Your product’s capabilities stand out MOST when you compare them directly to the weaknesses of your customer’s alternatives → This is the core of “differentiated value” as April Dunford calls it → It also takes a page out of Good Strategy/Bad Strategy by Richard Rumelt → As you can seen, the “alternatives” aren’t always […]
🔅How to build Go To Market (GTM) Strategy – Part1🔅
Product Managers build great features & products but usually miss giving attention to GTM assuming great feature will work automatically. So sharing some thoughts based on my experience of what worked ❌ What GTM Strategy is NOT ? 🔸 identifying customer pain-points, figuring out target market/segment, competitive analysis or building Product Strategy – This should […]
Delegation Done Right: The Secret to 10x Growth (Here’s How!)
Leaders think they’re delegating. They assign tasks, follow up, and things seem smooth. Yet, the company isn’t scaling. 🚨 Why? Because delegation isn’t just about handing off work. It’s about what you delegate and how much control you give away. Most leaders get stuck at Level 1. To truly grow, you need to move through […]
My Biggest FOMO: An investment opportunity
Missed Talent ✅️ I can deal with missing out on trends. I can live without the latest AI tool. I won’t lose sleep over skipping an industry event. But missing out on great talent? That keeps me up at night. Nothing fuels a business like the right people in the right roles. The problem? Talent […]
Timeless Wisdom in a Fast-Changing World
In a world where change is constant and chaos often feels like the norm, it’s tempting to chase every shiny new trend. But I’ve found that when the noise gets overwhelming, the best thing to do is to pause, take a step back, and revisit fundamental knowledge sources—the kind that have stood the test of […]
Everyone want growth – but the key is – how can you achieve growth with less waste of resources (i.e. time, money)!
For growing business, It might seem like a great idea to change multiple things at once – expand into new markets, launch new products, and hire more people! 🚀 But here’s the catch: doing too many things at the same time can actually hurt you. 🛑 Let’s say you’re a company selling televisions in India. […]
Sales isn’t a hustle. It’s about human connection. 🤝
Forget the clichés of pushy pitches and endless follow-ups. Real sales isn’t about “getting to yes.” It’s about being the why behind a customer’s success. 🌟 Here’s the truth: Great salespeople don’t sell. They serve. They’re the ones who: + Pay it forward by sharing knowledge. + Solve problems that matter. + Are always available […]
Sales Struggles? Fix Your Marketing First!
Ever wondered why your sales team is struggling despite their best efforts? The root cause of most sales problem is poor marketing. Here is why: 1. Not understanding customer needs: If marketing doesn’t take the time to really understand what customers want and what their biggest challenges are, everything else falls apart. When you don’t […]
Are you enabling your channel partners to be successful? This can be your biggest leverage in your growth function.
The Slack vs. Microsoft Teams story reminds us the value of distribution. Distribution trumps design and innovation in most cases. Its a partnership game – and can come in different variants – distributors, dealers, franchisee, channel partner, reseller, etc. As an enterprise or principal, it is critical to invest in your digitization, but equally important […]