Abhishek Rungta

Wait a little before you buy your Apple iPhone

iPhone is the hottest desirable gizmo at this point of time. As per AppleInsider (http://www.appleinsider.com/article.php?id=2415), Apple is going to make 47% – 49% margin on each iPhone sold. So, if you are not in a big hurry, waiting for a few months might save you some bucks. With so much of margins available, Apple will […]

Case study – Increasing perceived value of a service offering

I am staying at the executive housing of ISB – Hyderabad today. It is managed by Sarovar Park Plaza (http://www.sarovarparkplaza.com/). The room is great and the service is impeccable. But what caught my fancy is a small plaque on the work desk (photograph included). It reads – “FORGOT SOMETHING? If you have forgotten any essential […]

GMail usability flaw – “Mark as read” menu

I feel this is a usability flaw in Gmail’s "Mark as read" contextual menu item. For all the contextual actions, once the action is done, the checkbox status is turned back to default – i.e. not-checked. However when you "Mark as read", the mails remain marked i.e. checked, even after the action has taken place. […]

Messed up signage in a hospital

A signage as critical as this has been done more in "style" than keeping quick – common understanding in mind. This is a signage at the main gate of the hospital. It is trying to show two arrows – one towards, the Emergency / Blood Bank / Service Block and the another one pointing towards […]

Poor metaphor for “Gift-voucher”

Recently, I saw a funny metaphor for "Gift-Voucher" when I visited Shoppers Stop in City Center. It is a poor example of using a graphics / icon to symbolize a concept. The graphic of a "hanger" gives no reason to relate it to a "gift" or a "redeemable voucher" or both. At least it is […]

Simplify contact forms for better conversion

Eoghan McCabe has covered some good conversion tips in his blog post – User Interface Simplicity Gone Wrong. He has explained how website conversion rate can shoot up if the contact forms are simple and to-the-point. Everyone is in a hurry and people hate filling in long forms. Web site visitors are impatient and one […]

Healthy cash flow is a must for a successful business

Yesterday, I was attending an interactive session with Mr. Vinod Dham (Yes! the same guy who invented Pentium chip and Flash memory). It started with a nice inspiring story – How Vinod accidentally stumbled into engineering and ended up building the fastest processor in his time. He shared with us – How he got into […]

My own caricature!

I recently got a caricature done by Simon Ellinas. It rocks What do you think? I highly recommend his service. Is is a real pro!