Abhishek Rungta

Articles

Articles

Hostorix launches fail-safe linux based reseller hosting

I recently visited Hostorix.com. This is a new hosting company from an Internet marketing veteran – Armand Morin. I was impressed how Armand has identified a pain that most webmasters feel – Downtime! Aren’t we all worried about our website going down? I fail to understand how large hosting companies like Lunarpages, 1&1, Hostgator, GoDaddy etc. overlooked this […]

Wait a little before you buy your Apple iPhone

iPhone is the hottest desirable gizmo at this point of time. As per AppleInsider (http://www.appleinsider.com/article.php?id=2415), Apple is going to make 47% – 49% margin on each iPhone sold. So, if you are not in a big hurry, waiting for a few months might save you some bucks. With so much of margins available, Apple will […]

Case study – Increasing perceived value of a service offering

I am staying at the executive housing of ISB – Hyderabad today. It is managed by Sarovar Park Plaza (http://www.sarovarparkplaza.com/). The room is great and the service is impeccable. But what caught my fancy is a small plaque on the work desk (photograph included). It reads – “FORGOT SOMETHING? If you have forgotten any essential […]

GMail usability flaw – “Mark as read” menu

I feel this is a usability flaw in Gmail’s "Mark as read" contextual menu item. For all the contextual actions, once the action is done, the checkbox status is turned back to default – i.e. not-checked. However when you "Mark as read", the mails remain marked i.e. checked, even after the action has taken place. […]

Messed up signage in a hospital

A signage as critical as this has been done more in "style" than keeping quick – common understanding in mind. This is a signage at the main gate of the hospital. It is trying to show two arrows – one towards, the Emergency / Blood Bank / Service Block and the another one pointing towards […]

Poor metaphor for “Gift-voucher”

Recently, I saw a funny metaphor for "Gift-Voucher" when I visited Shoppers Stop in City Center. It is a poor example of using a graphics / icon to symbolize a concept. The graphic of a "hanger" gives no reason to relate it to a "gift" or a "redeemable voucher" or both. At least it is […]

Simplify contact forms for better conversion

Eoghan McCabe has covered some good conversion tips in his blog post – User Interface Simplicity Gone Wrong. He has explained how website conversion rate can shoot up if the contact forms are simple and to-the-point. Everyone is in a hurry and people hate filling in long forms. Web site visitors are impatient and one […]

Healthy cash flow is a must for a successful business

Yesterday, I was attending an interactive session with Mr. Vinod Dham (Yes! the same guy who invented Pentium chip and Flash memory). It started with a nice inspiring story – How Vinod accidentally stumbled into engineering and ended up building the fastest processor in his time. He shared with us – How he got into […]

13th Incubator Seedfund Management Committee meeting organized by AIC-SMUTBI.

What does a Founder / CEO do when the operating plan of the business is owned by a capable team?

How do you want to build your dream business?

A simple 4 step framework to elevate yourself:

Three forms of intervention to complete a business cycle.

Mountaineering and Entrepreneurship are two sides of the same coin.

ChatGPT, as a versatile language model, can offer several ways to assist industry operations.

Equipment failure in the pharmaceutical industry can have significant consequences.

The first thing you can do to address the perils of a ‘trust deficit society’ is to pay-it-forward.

The next big frontier.

Associate With

Partner for Innovation, Grow with Excellence

As Seen On

Trusted & Featured by Industry Giants