Marketing lesson from our cabbie
Last year, when we were in Sydney for CeBIT Australia 2012, we paid a bomb (almost $80) for our airport transfer. So this time, we acted wisely and booked a cab in advance. Since we are staying in a hotel managed by a Korean guy, he sent us a Korean cabbie to pick us up […]
Career 101 – Career Tips for IT Professionals
I have mostly been on the “hiring” side of the table. Based on that experience, I am listing down few career tips – mostly around soft skills. Again, the tips are directed towards professionals in IT industry, but it should be applicable in every industry with some modifications. I am happy to hear (or read) […]
Technology Trends for 2012
I was thinking of writing this post for quite some time. But, @twitter has made me lazy. However, I have finally taken out time to summarize some technology trends that I see emerging and strengthening in 2012. Mainstream adoption of mobile web – It seems mobile web is finally here. The tablets has fueled the […]
How to improve marketing?
This is an impromptu blog post in response to a question asked by Abhinaba Dey on a Facebook forum. Though the question was addressed for start-ups, but I feel this can be extended universally. Will love to know your thoughts on this: Question: How to improve marketing for start-ups? Do while (endless) { Learn; Experiment; Observe results; […]
1-2-3 of Exhibiting
Our exhibiting season starts on Tuesday with TFM&A and CeBIT. We are excited about it (like every year) and look forward to connect with hundreds of existing clients and prospects from around the world in more than a dozen shows. So, here are some basics that we follow. Our fellow exhibitors can also benefit from […]
Is “happy employee” a myth?
Being healthy does not mean that one has never been sick. It means that one has had many more healthy days than the days in which one has been sick. Similarly, a happy employee does not mean one has never had any problems at work. It means their chances of having a fulfilling work day […]
My interview @ Mixergy.com
Recently, I was interviewed by Andrew Warner of Mixergy.com. Here is the video for you. Please post all your reactions at Mixergy only (link given below), so that the conversation stays in one place and everyone can relate to it. You can also comment at: Indus Net: From Door-To-Door Sales To A Multimillion Dollar Talent […]
Software 2.0 – Transformation of Software Services
Recently, I got an opportunity to speak at an event organized by Computer Society of India, Delhi Chapter. The theme of the event was “Software 2.0” and I made a small presentation on “Software 2.0 – Transformation of Software Services”. The purpose was to highlight how software services industry would change with the advent of […]
Introducing Outsource Gupta (aka OG!)
Indus Net Technologies has recently introduced Outsource Gupta! – a funny comic strip, where we laugh at ourself, i.e. the business of outsourcing. This is updated weekly on our Outsource Gupta website @ http://www.outsourcegupta.com/ and on Facebook at http://www.facebook.com/OutsourceGupta/ and on Twitter @outsourcegupta Note added on 7/01/2011: I have deleted all the strips that was […]
Bootstrapping 101
In a follow up to my previous blog post about “Bootstrapping Myths“, here are some tips for those bootstrapped startups. I have applied many of these techniques myself, and hence suggesting the same: 1) Speed is critical When you run a business, your expenses are ON. Your revenue is OPTIONAL (i.e. only available when you […]
