In a crowded services market, it becomes a challenge to identify the service that you should pitch to a client to maximize your chance of winning.
I follow a method which I call “The Golden Triangle” which is the common overlap between:
1) Demand/hype,
2) High LTV/Value and
3) Right to Win/Expertise
I always believe in playing on strengths rather than fix the weakness, and hence I suggest pitching products which meets the above criteria.
However, it may be a little difficult to sell High LTV deals and there you can use a “foot in the door” technique.
“Sales without customer success in mind as the end goal, is a rip-off.””