In my recent conversation with Shivaji Dasgupta, we explored a few uncomfortable but powerful shifts that every business leader should pay attention to:
→ The idea of "target segments" is collapsing. India is becoming a unified market in how it discovers, decides, and buys.
→ Products don't win anymore—experiences do. And the bar is being set by speed, convenience, and seamlessness.
→ The next wave of growth won't come from brands alone, but from alliances that solve real consumer intent.
→ AI's real power isn't in generating content—it's in predicting behavior and guiding decisions.
→ And despite all this tech, trust will still be built by humans.
If you're still thinking in terms of campaigns, categories, and conventional funnels, you're already behind.
This conversation goes deeper into what's really changing—and what leaders need to rethink.
🎧 Worth a listen if you care about the future of marketing, consumer behavior, and growth in India.
[Link to the podcast in the first comment]