Inside the game, players pay to unlock special passes. He earns Robux, Roblox's virtual currency.
That Robux can be spent inside the platform, and eligible creators can convert it into real money through Roblox's DevEx program.
Roblox paid ₹8,400 Cr + to creators in 2024. Top creators average millions annually (e.g., some exceed ₹7.7 crore/year). 73% of its users are under 18.
Now, think about how a typical AI conversation goes inside a company.
→ Most teams are still cleaning up old data. This kid skipped all that, picked a tool, and started building. → Companies spend 9 months deciding the AI roadmap. He finished his game in a weekend → Boards are still asking, where is the ROI in AI? He already knows. He sells passes, earns money, and puts it into the next game. → Companies hire people based on degrees. He learned coding on his own because that was the fastest way to launch his game
The real skill in this AI shift is not coding. It is thinking in systems.
- Setting up the right incentives. - Building things that run on their own. - Trying, failing, fixing fast
These kids are absorbing it without anyone teaching them.
In 10 years, they will be sitting in your office. They will look at our 18-month plans the way we look at fax machines today.
The companies winning in AI are doing one thing differently. They let small teams build something rough, put it out, and fix it as they go.
If your team needs three approvals just to ship a small prototype, the tech is not the problem. The way the company thinks is.
Have you spent any time on Roblox or watched your kids on it?