A signage as critical as this has been done more in "style" than keeping quick – common understanding in mind.
This is a signage at the main gate of the hospital. It is trying to show two arrows – one towards, the Emergency / Blood Bank / Service Block and the another one pointing towards Main Lobby / OPD / Admissions.
Now, if you have a closer look, or have a common man take a at-a-glance look (the best a person will do if he is rushing in someone for an emergency), you will find that this signage can create a lot of confusion –
1. The department names are not segregated and one might read it like "Emergency Blood Bank" instead of "Emergency" & "Blood Bank"
2. The most important pointer is merged with the common and not-so-urgent ones, which dilutes the purpose. The most important ones are "OPD" and "Emergency", which should get maximum exposure.
3. The shape of the signage is improper and confusing. It should have been cut out in form of two seperage and big arrows, clearly marked in seperate colors, and pointed exactly in the direction of the department. (The OPD is currently pointing towards the parking lot – I can say this because I have been there several times).
4. For visitors, it is not important to know the location of the "Service Block" and hence it is consuming valuable real-estate
5. The board should be illuminated for cleared viewing during night
I hope to see these changes soon 🙂
Abhishek