Abhishek Rungta

I came across this rocking website called EasyBM (www.easybm.com), a FREE online service, which can help you in boosting your online productivity to new levels. I generally do not get excited about something so quickly. My exposure to new ideas and business plans make me immune to general ideas. But I got excited by the simplicity of the idea and how it can make life simpler for everyone.

Enough of social bookmarks, lets get personal!

This is a personal bookmarking website which gives you a 1-click access to your favorite websites, thus acting as your portal to Internet in the true sense. (If you don’t believe me, check out the definition of portal). When you note a site URL on your private bookmarks page, only you can to access that shortcut. Your favorite sites appear on a password protected page and a result, only you (or someone you allow access to) can see which sites you have bookmarked. So these bookmarks become your personal bookmarks!

Social bookmarking is a great way to find and recommend interesting sites. But let us face the fact – You don’t want to share all the information with everyone out there on the web. Let us consider some scenarios:

• Access your Internet banking account
• Research about a top-secret project which you cannot share with anyone
• A valuable list of resources which you only want to share with *yourself* which helps you to be more effective in your job that your competitor

I am sure you will not like to share these website links with everyone out there! But, you do access them everyday – every time. So what do you do? The answer is simple – Personal Bookmarking.

Don’t we have personal bookmarking in our browsers?

Now, you might think – Every web browser has personal bookmarking feature built in – then why do I need a service like EasyBM. Let me tell you – you still do need them for these simple reasons:

• Your personal bookmarks are not available to you when you are not accessing Internet from your regular PC
• You may lose those bookmarks when your PC catches virus
• You cannot open "first bunch of sites" with 1-click. With EasyBM, you can!
• You cannot make an organization-wide internal bookmarking system to collect knowledge at a central place using your browser bookmarks

And above all, you still need to click on "Favorites" and scroll down to the right site and click on that when you use a browser bookmark. So it is good for things that you do not need every-now-and-then! But EasyBM (once set as your homepage) opens with those selected bookmarks every time you open a new browser and is simply a click away!

I wish easyBM all the best and I am sure this nice little idea can make positive change to the way people use Internet.

P.S.: BTW, this is not a paid review. I don’t do them. I only write about something when I really like it.